Entrepreneur · Software Builder · Investor

I build companies, software & systems that move businesses forward.

I’m Shawn Gervais — a hands-on entrepreneur focused on turning ideas into useful products, stronger operations and businesses built to last.

SoftwareGrowthOperationsBrand
Professional headshot of Shawn Gervais
Based in Ottawa, Canada Building what’s next.
Founder mode ON
Ideas → Systems
01 About

Builder first.
Titles second.

“The common thread has always been the same: find the friction, build a better system, and make it easier for people to win.”

I’ve spent my career building and growing companies across software, automotive services, digital marketing, commercial print and emerging consumer technology.

Early on, I created an online directory platform that attracted acquisition interest from major directory companies. I eventually returned to the work I enjoy most: creating technical solutions, coding software, refining business systems and building products around real customer problems.

My studies in Geography at Carleton University helped fuel a long-running interest in travel, markets and how people connect. That curiosity still shapes the way I approach product design and business — start with people, understand the environment, then build the system around what actually works.

I’ve also written seven practical books for detailing and automotive business owners, covering marketing, customer experience, pricing, operations and growth.

FocusBusiness systems
BuildSoftware & AI
GrowBrands & teams
InvestNew ventures
03 Books & Guides

Seven books. Free to read.

I write practical guides for detailing and automotive business owners — ideas you can actually put to work. Every PDF below is free to download.

Detailing Master Class: Step by Step to Seven Figures book cover Free PDF ↓
Business BlueprintFree PDF

Detailing Master Class: Step by Step to Seven Figures

The complete blueprint: getting started, marketing, software, customer expectations, inventory, efficiency, upsells, team building, scaling and even planning for an eventual exit.

Download free PDF
The Marketing Playbook: 365 Day Plan book cover Free PDF ↓
MarketingFree PDF

The Marketing Playbook: 365 Day Plan

A year-long roadmap for timing promotions around holidays and seasons without killing today’s sales while chasing tomorrow’s campaign.

Download free PDF
The Art of Automotive Customer Service book cover Free PDF ↓
Customer ExperienceFree PDF

The Art of Automotive Customer Service

How personalized interactions build trust, loyalty, memorable experiences and natural opportunities to grow customer lifetime value.

Download free PDF
Frictionless Detailing book cover Free PDF ↓
OperationsFree PDF

Frictionless Detailing

Twenty-five common friction points that make customers hesitate, abandon bookings or lose confidence — plus practical ways to remove them.

Download free PDF
Discounts and Your Detailing Business book cover Free PDF ↓
PricingFree PDF

Discounts and Your Detailing Business

A framework for deciding when discounts make sense, why they work, and how to use the P.R.I.N.T.E.R. approach without training customers to wait for sales.

Download free PDF
Paws and Polish book cover Free PDF ↓
Niche MarketingFree PDF

Paws and Polish

A playful deep dive into pet-centric marketing — using a specific community, tailored messaging and partnerships to create a memorable detailing niche.

Download free PDF
Shine and Sell book cover Free PDF ↓
GrowthFree PDF

Shine & Sell: Create a Recession-Proof Detailing Business

Marketing, SEO, social media, loyalty, referrals, branding and customer relationships designed to help a detailing business keep growing in any economy.

Download free PDF
04 Contact

Have something interesting to build or discuss?

Send a note through the form. No public email address, no phone number — just a direct line without feeding the spam bots.

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